Using Social Media to Reach Your Target Audience

Whether your business is just getting off the ground or you are a well-established company, most in the digital marketing industry would suggest getting involved in social media now. With the ever-changing landscape of communication, social media has become a primary means of communicating with customers.

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Using Social Media to Reach Your Target Audience

E-commerce and Social Media: No Longer Oil and Water

Once upon a time, there was a hard and loudly enforced social rule on the internet: there were places to hang out and places to shop, and never the twain should meet.  Anyone who dared break this rule suffered the wrath of the collective cyberworld, and the results weren’t always pretty. This rule was strongly agreed upon and enforced by any means necessary until about five years ago.  It’s difficult to say exactly what happened to cause this shift.  Likely, it was a combination of a number of factors.  For one, there was a general sense that web site users were getting a bit of a free ride and that the money for web site owners to pay their bills had to come from somewhere.  Also, whereas businesses who wanted to find new customers before had to resort to reviled options such as direct email solicitation (forever etched in our vocabulary now as “spamming”), now alternate means exist, mostly through non-intrusive means found on social networking web sites.

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E-commerce and Social Media: No Longer Oil and Water

SEO 101 : Focusing on Backlinks

When devising a strategy for SEO, many webmasters place a huge emphasis on the website itself.

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SEO 101 : Focusing on Backlinks

SERPs and Backlinks – The Keys to SEO

Your site’s page ranking is how Google judges and displays your websites overall popularity. The better your page rank, the more search traffic you’ll receive, as your site will gain more exposure towards the top of Google.

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SERPs and Backlinks – The Keys to SEO

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