Common Advice in Search Engine Optimization

Getting advice on Search Engine Optimization ( SEO ) can sometimes seem like trying to get advice on, say, the stock market.  Everybody is trying to leapfrog ahead of everyone else, and as a result you wonder if, in the end, anyone actually knows what they’re talking about. This is a fair objection.  The truth, though, is that there are some fundamental principles that most experts agree on.  The reason that they work is simply that not everyone tries to make their pages more easily findable by Google .  Some web site owners simply assume that all they have to do is put their page up, and Google will automatically pick it up.

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Common Advice in Search Engine Optimization

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